Treasurer
How to sell corporate golf packages
By Caddyio · Updated
A corporate golf package is a block of rounds a company buys in advance and its people draw down through the year. For the club it is cash up front, guaranteed midweek play and a relationship with a local employer. The operational problem is always the same: knowing how many rounds are left without somebody maintaining a spreadsheet that is wrong by March.
- Decide what a block contains Rounds is the simplest unit and the easiest to explain. Blocks of 20, 40 and 100 cover most local businesses. Decide whether the block includes anything beyond green fees — catering, buggies, a society day — and price those separately if they vary.
- Price for the cash, not the round The company is buying convenience and certainty; you are buying working capital and midweek play. A discount per round against your visitor rate is normal, and the block size should drive it.
- Set the period Almost always twelve months. State plainly what happens to unused rounds at the end — carried, lost, or partially carried. Deciding this at the point of sale avoids the difficult conversation in month thirteen.
- Name who can use it A block that anyone from the company can claim is a block you cannot control. Have the company nominate the people who may draw on it, and let them add or remove names as staff change.
- Make the draw-down automatic The whole thing falls apart if the pro shop has to remember which visitors are on which company account. A nominated player booking should draw from their company's balance without anyone at the counter deciding.
- Report to the buyer Send the company its balance and usage periodically. It is the single best renewal tool you have — a finance director who can see the rounds were used renews; one who cannot, does not.
Frequently asked
- What is a corporate golf package?
- A block of rounds a business buys in advance for its staff and clients, drawn down through the year. The club gets cash up front and midweek play; the company gets a simple way to entertain without arranging each visit.
- How should unused corporate rounds be handled at year end?
- Decide and state it at the point of sale — carried over, forfeited, or partially carried. The problem is never the policy, it is agreeing one after the year has ended.
- How do you stop a corporate account being over-used?
- Have the company nominate who may draw on it, and make the draw-down automatic at booking so the balance falls as rounds are taken rather than being reconciled later.
Caddyio holds the company's pre-paid round balance, the nominated players who may draw on it and the period it covers, and takes rounds off the balance automatically as those players book — so the counter never has to work out who is on which account.