Marketing & growth
Member communications & growth analytics
Most clubs know they should be marketing to their own database and don't, because the database lives in four places and none of them will tell you anything. Caddyio gives you one composer that reaches members, visitors or prospects across email, push and the club feed — and a growth screen built from what actually happened on your course.
Every round scored, every visitor checked in and every order placed is already in one system. Marketing is just asking it the right question.
The problem
The club is sitting on its own answers and can't reach them
Who visited three times last year and never joined? Which members haven't played since March? Which day of the week has the emptiest sheet? The data exists — in the tee sheet, the check-in log, the bar till — and answering any of it means a morning with a spreadsheet, so nobody asks.
The response
One composer, and a screen that answers the obvious questions
Write a message once and choose who gets it and how: members, visitors or prospects, over email, push notification, the club feed, or all three. Then open the growth screen for the picture underneath — members against visitors month by month, who's come back more than once, who's gone dormant, and where the week has capacity you're not selling.
Why it matters
What a truly connected club gains
Your best prospects have already played your course
A golfer who has visited three times and never joined is a warmer lead than anyone you could buy. Caddyio counts repeat visits properly — every visit, not just the most recent one — so that list is a list, not a guess.
Dormancy is visible before it becomes a resignation
Members rarely announce that they've stopped playing; they just stop. Seeing who hasn't recorded a round in months turns a renewal you were going to lose into a phone call you can still make.
The empty slots are on a specific day
Everyone knows midweek is quieter. The capacity view shows which day, by how much, and against what the rest of the week does — which is the difference between a vague worry and a Tuesday offer.
Consent is enforced where it can't be forgotten
Marketing email goes only to the people who opted in, and that's applied when the recipients are resolved — not left to whoever is sending. You cannot accidentally email someone who said no.
Broadcast composer
One message, sent to members, visitors or prospects over email, push notification and the club feed — separately or all at once.
Members vs visitors
Month-by-month rounds by members and by visitors, with repeat-visit counts that survive someone visiting twenty times.
Targets worth chasing
Unattached repeat visitors to convert, dormant members to call back, day-of-week capacity gaps, and what visitors spend against members.
For your club
- Reach members, visitors or prospects from one composer across three channels
- See which repeat visitors have no club of their own — your warmest membership leads
- Spot dormant members while there's still time to do something about it
- Find the day of the week your tee sheet has room to sell
- Compare what visitors spend against what members spend
- Send marketing email only to people who opted in, enforced automatically
For your members
- Hear from the club through the channel you actually use
- Get club news in the app feed rather than another email
- Control what the club may email you about, and change your mind any time
- Fewer irrelevant messages, because the club can target properly
How it works
- 01
Write it once
Compose the message, choose the audience — members, visitors or prospects — and pick the channels: email, push, the club feed, or all three.
- 02
Consent is applied
Recipients are resolved with marketing consent enforced for email, so the send list is the list you're allowed to send to.
- 03
Read the growth screen
See members against visitors by month, repeat visitors, dormant members, day-of-week capacity and visitor against member spend.
- 04
Act on it
Turn a list of unattached repeat visitors into a membership offer, or an empty Tuesday into a midweek green-fee push.
The Caddyio difference
Marketing data that comes from the golf, not a separate tool
This isn't a mailing list bolted onto a club system. The audiences are your real members and your real visitors, the numbers come from rounds actually played and check-ins actually recorded, and the message can land in the same app the member scores their golf in. Visitor tracking starts the day it's switched on — Caddyio shows you that plainly rather than drawing a confident chart over data it never had.
Compare the whole platformFrequently asked
- Who can I send a broadcast to?
- Your members, your registered visitors, or prospects — and you can narrow members further by membership type. Each send goes out over any combination of email, push notification and the club feed.
- How is marketing consent handled?
- Email goes only to people who have opted in, and that filter is applied when the system resolves the recipients rather than being left to the sender. Members control their own preference and can change it whenever they like.
- How far back does the growth data go?
- Visitor tracking starts from the day the feature is switched on for your club — historic visits were never recorded per visit, so there is nothing honest to backfill. The screen says so rather than showing a misleadingly empty chart.
- What makes a visitor a good membership prospect?
- Coming back. The growth screen highlights visitors who have played your course more than once and have no club of their own — golfers who have already chosen your course repeatedly without being asked to join.
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